Our software tracks 130 million people and accumulates 25 billion pieces of behavioral data every day. We then apply machine learning to create conversion profiles for any market, any service, B2B or B2C.
From these conversion profiles, our algorithms reconstruct PATHS to purchase — what did buyers do in the days, weeks or months leading up to the purchase. Our AI then sorts through and looks for those patterns being repeated across the billions of behavioral data points we collect every day.
As your campaigns run using our data, our machine learning algorithm self-adjusts in real-time for every individual client to auto-optimize its targeting and conversion profiles, resulting in a prediction engine that improves and becomes more accurate over time.